A massive number of visitors, thanks to Instagram.
The Moco Museum at the Museumplein in Amsterdam opened in 2016 and managed to create a real name for itself in a short period of time. This was partly due to the extremely popular works of Banksy. Not only is the collection very exciting, but the marketing strategy of this museum is also remarkable. By using the power of Instagram, the number of visitors to this museum exploded and large queues of people can oftentimes be seen waiting at the door. The museum not only offers beautiful works of art, but also an intense experience with art and numerous possibilities to capture and share their visit in an exciting way on social media channels.