We have built long-term relationships with many of our clients. We have for example been providing services to Tetra Pak for over 15 years now. Together with varying teams, we contribute to a number of activities for this innovative multinational and leader in food packaging solutions. Currently, we are working together on an exciting new project.
In addition to its existing offer - the delivery of flowers on a subscription basis - bloomon recently launched an online floral shop offering a wide range of fresh bouquets and luxury dried flowers that customers can easily order via the web shop. We had the pleasure of providing PR-support for the launch. bloomon is changing its course with the introduction of the floral shop: from a subscription service to an online florist. The well-known subscription service remains. CEO Bart Troost explained the strategic rationale behind his decision in the media, with for example an extensive interview with BNR.
In April next year, the Must See exhibition opens at the popular Zuiderzee Museum in Enkhuizen. Fifteen Dutch designers and artists will present Dutch tourism icons in a new light. From cheese to traditional costumes, and from bicycles and tulips to the typical Dutch skies. Creative talents from the worlds of art, design, fashion and photography will participate, such as Studio Kars + Boom, Jólan van der Wiel and Das Leben am Haverkamp. Since we miss the 20 million tourists who visit the Netherlands every year, and we are ourselves unable to travel, it is interesting and inspiring to observe the installations of these creatives - which will be set up in both the indoor and outdoor areas of the museum. Coebergh is already busy optimizing PR for this exhibition.
These are challenging times for the art sector as well. In November, PAN Amsterdam demonstrated what flexibility and willpower mean, with PAN in Perspective, the alternative exhibition program. Over 122 PAN participants opened their doors throughout the Netherlands to allow art lovers to enjoy their favorite work in an alternative, responsible way. PAN Amsterdam was part of a special collaboration this year. With art magazine Tableau, they launched a special in the current, double-sized winter edition with no less than 90 extra pages about the participants and artists: PAN in PRINT. And yes, it also contains a small publication about Coebergh and our work in the field of art and culture.
FrieslandCampina has moved on to environmentally friendly packaging for its Campina Biologisch line. The one litre packs have a new dispensing nozzle that makes the plastic twist-off cap superfluous. This avoids the production of millions of plastic caps. The packaging also uses a layer material less. The new packaging results in at least 37% less CO2 emissions than the previous version. Because the remaining CO2 emissions are compensated, the packaging is, in effect, climate-neutral. The innovation received extensive media attention in early February, in business publications and elsewhere.
Coebergh is trusted advisor of the Audax executive board in major strategic decisions, such as acquisitions. We are also there for practical implementation and support - for instance with the production of an internal magazine and a company app - and assist in various matters of reputation management, for example through ghost writing and the website. We also regularly assist the marcom teams of the various divisions of the company and were part of the team that launched a special print edition of a magazine. We are pleased to be part of the significant growth of the company, especially in such challenging times.
Since the pandemic, Postillion Hotels, under the leadership of its passionate CEO Erik-Jan Ginjaar, has proven to be an organisation built on entrepreneurship and perseverance. On behalf of Ginjaar, we regularly seek out press to actively participate in the social discussion surrounding the (economic) impact of the coronavirus. In January, for example, the hotelier emphatically spoke out in newspaper De Volkskrant and recently also in Trouw.
Auping is a client with impact written all over its DNA. This family business launched the world's first circular mattress for consumers, the Evolve. Auping also launched the 'Story of 1.5 million mattresses' campaign, raising awareness for the vast waste dump caused by discarded mattresses each year. Auping aims to be fully circular by 2030. We are also involved in writing the yearly Auping CSR Report, identifying goals and achievements regarding corporate social responsibility.
A client we recently started working for is the highly innovative family business Wesselink Isolatie, founded by brothers Benjamin and Oscar in 2013. The company specialises in sound and thermal insulation. With their insulation methods, choice of materials and business practices, they operate in a CO2-negative manner and are therefore amongst the real sustainable disruptors of the construction world. We look forward to sharing their inspiring stories.
