Paul Swieringa is our Head of Creative Concepts & Events. After graduating from Stenden University of Applied Sciences with a degree in International Hospitality Management – and a great variety of jobs in the hospitality industry – he decided to focus on (cultural) events. But first, he made a small detour by spending several years in the financial industry and the education sector. At Partners in Cultuur en Beleving he used his social and organizational skills at prestigious projects such as at the Gayparade, SAIL, Amsterdam Light Festival, the Prinsengrachtconcert and the opening of Royal Palace Soestdijk. At Coebergh he is responsible for developing creative concepts for clients such as Hermès, Sofitel Legend The Grand Amsterdam and IKEA. He’s also a talented DJ.