Stay relevant as a classic brand.
Wedgwood is a premium lifestyle brand. Wedgwood dinnerware adorns tables of royals and other famous families. At the same time it offers very accessible collections that will last for generations. Parent company Fiskars asked us to breathe new life into the brand in the Netherlands. Wedgwood has a rich history and very versatile collections. In 2018 we presented 'the new Wedgwood' to the press, including a tea & food pairing hosted by Wedgwood's tea curator Bernadine Tay in Sofitel Legend Amsterdam The Grand. Within six months, the new collection featured in almost every key medium, with background stories, placements on the shopping pages and shoots.
A publication about Wedgwood in Elle Decoration:
A publication about Wedgwood in Libelle: