From subscription-service to online florist.

In addition to its existing offer - the delivery of flowers on a subscription basis - bloomon recently launched an online floral shop offering a wide range of fresh bouquets and luxury dried flowers that customers can easily order via the web shop. We had the pleasure of providing PR-support for the launch. bloomon is changing its course with the introduction of the floral shop: from a subscription service to an online florist. The well-known subscription service remains. CEO Bart Troost explained the strategic rationale behind his decision in the media, with for example an extensive interview with BNR.