There are many definitions of Public Relations. For us, PR means - in essence - to create awareness for brands, products, organizations and people, both in a qualitative and quantitative sense. By creating the right (amount of) attention - in the media and beyond - we help build the reputation and credibility of brands, organizations, products and individuals. This part of our profession is also called 'positioning'. We are your sparring partner when it comes to brand values, brand preference and brand identity and translate our vision into action. By collaborating with influencers, opinion leaders, journalists and other stakeholders. By using - for instance - video, blogs, vlogs and columns in print and online media. By creating catchy content for the owned channels and platforms of a brand, product, organization or person. And through 'old-school' instruments such as events and press trips, and the drafting and sending of press releases. We provide you with detailed reports that give an excellent insight in progress and results.
A distinct element of our work is Personal PR. Coebergh trains and coaches executives, managers and others for whom their communication skills are of great importance. We know the rules of the game and are aware of the pitfalls when giving an interview, or in any other contact with stakeholders. Together with our client, we determine which message is communicated and when. In doing so, we help to build self-confidence, which is essential when entering an important conversation or taking the stage.
Publicatie for Dyflexis in Het Financieele Dagblad:
Publication for Art Rotterdam in NRC:
Publication for Iittala in Residence:
Publicatie for DocLine bij RTV Utrecht
COVID-19 and real estate returns, the vision of Huib Boissevain from Annexum