Jumping with Vans.

Initially, the iconic shoe brand Vans was particularly popular with skaters in Southern California. The iconic waffle-like sole provided extra grip on their boards. Today, almost everyone has a pair. The European launch of the "Comfy Cush" - the relaunch of a classic - took place in Hudson’s Bay Rotterdam. A sporting event with a big foam pit where jumpers could make a fantastic and memorable personal GIF, just like the influencers present.