The magical impact of events.
It seems so long ago since we could physically get together and enjoy one another’s company without walking routes, maximum capacities and 1,5-meter restrictions. It makes you long for the days that big product launches, shop openings and other events were business as usual. Looking back, the first production that comes to mind is our PC Hooftstraat Hermès store opening in 2019. Over 400 guests, from all over the world, were invited to visit the store for the very first time and join the extravagant opening party that followed. Events can bring a company's identity, standards and core values to life. Human interaction and real-life experiences are very difficult to replace by their digital counterparts. We can't wait to get back to work on this!