In April next year, the Must See exhibition opens at the popular Zuiderzee Museum in Enkhuizen. Fifteen Dutch designers and artists will present Dutch tourism icons in a new light. From cheese to traditional costumes, and from bicycles and tulips to the typical Dutch skies. Creative talents from the worlds of art, design, fashion and photography will participate, such as Studio Kars + Boom, Jólan van der Wiel and Das Leben am Haverkamp. Since we miss the 20 million tourists who visit the Netherlands every year, and we are ourselves unable to travel, it is interesting and inspiring to observe the installations of these creatives - which will be set up in both the indoor and outdoor areas of the museum. Coebergh is already busy optimizing PR for this exhibition.