To generate buzz around the Br(e)akfast Barn, we hosted a breakfast for press and influencers on the first morning of the festival. In a relaxed setting, we introduced them to the nourishing bowls and smoothies made with various fruits, vegetables and nuts — with names like Smooth Recovery, Katerkraker and Nadorstlesser. Fuelled up and full of energy, they were ready to dive into the festival. The social and online coverage generated by this breakfast resulted in 3 million impressions.
Campina at Lowlands: a nourishing start to the festival day
Campina has been helping the Dutch start their day right for years. With the Campina Br(e)akfast Barn, the brand made sure Lowlands visitors could kick off their festival day on a high note too. On the menu: healthy smoothies and breakfast bowls — a solid, protein-rich base to keep the party going for the rest of the day.
Services
- • Press release
- • Press and influencer event concept
- • Guest list and invitation process
- • Influencer collaborations
- • Monitoring
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