Meet the team

Anne van der Wal
Senior PR Consultant
Anne (Stadskanaal, 1996) studeerde communicatie- en informatiewetenschappen aan de Rijksuniversiteit Groningen. Een master Communicatiewetenschap aan de Vrije Universiteit bracht haar naar Amsterdam. Haar interesse voor het PR-vak ontwikkelde zich tijdens een stage, direct daarna begon ze aan haar eerste baan als PR accountmanager. Naast haar werk bij Coebergh schrijft ze o.a. voor het blad Côte et Provence, waar ze haar liefde voor de Franse taal en cultuur kwijt kan. Anne is sinds 2021 werkzaam bij Coebergh voor o.a. Manucurist, FrieslandCampina en Acqua di Parma.

Arabella Coebergh
Associate Partner
PR is right up Arabella (Haarlem, 1971)'s street. She is driven to go through fire and water for her clients and achieve results. With a whirlwind of energy, she throws herself fully into her clients and projects. Before her time at Coebergh, where she has worked since 2000 and as an associate partner since 2005, she gained experience at the Land of Ever, Disneyland Paris, media agency Schreiner & Van Bokkel and event organisation IWP. Her diverse client portfolio includes Art Rotterdam, Unseen Amsterdam, PAN Amsterdam, museums, art galleries, renowned hotels and cosmetics companies.

Britt Leeman
PR Consultant & Senior Social Media Consultant
Britt (Amersfoort, 1995) already knew while studying Communication at the Hogeschool van Amsterdam that she wanted to build brands' calling card on social media. In 2018, she started working at interior design shop fonQ, where she set up a successful influencer network, doubled the number of Instagram followers every year and collaborated on major online campaigns. Nowadays, she combines her love of interior design and photography on her Instagram account @liefsuitdeloft. Travelling is one of her loves - unforgettable was her solo trip to Japan.

Eelco Parie
Associate Partner
Eelco (Roden, 1977) joined Coebergh as an associate partner in 2017. He focuses on developing and implementing effective media strategies for b2b and corporate clients. With his expertise in ghostwriting and background in media and information law (graduated from the University of Amsterdam in 2004), he plays a crucial role in crisis projects. He previously lived in Curaçao for seven years, where he co-founded Coebergh Caribbean and served clients in the region and the Netherlands. He continues to regularly return to the island both for business and personal reasons.

Emilie van Aken
Social & PR Account Executive
Emilie van Aken (2000) studied Hospitality Business Management at Hotelschool The Hague. She completed an internship with the international retail team at Rituals and subsequently worked in executive search at Legal People and Hemingway. At Coebergh, she supports both the PR team and the social media team.

Kiki Hirschfeldt
Director - Owner
Kiki (Hilversum, 1979) is a passionate leader and trusted advisor to executives in profit and non-profit organisations. After graduating in Communication Science from the University of Amsterdam in 2003, she quickly made a career at Coebergh, becoming a board member in 2008, a partner in 2015 and acquiring full ownership in 2023. She is a professional mediator and has completed the Nyenrode Supervisory Board cycle. Kiki founded the Sinterklaas Bestaat foundation, which she led for 15 years, supporting families below the poverty line with valuable Sinterklaas gifts. She also started BeterThuis, an organisation to help elderly people live independently at home for longer.

Lotte Gelder
Account Executive
Lotte (Utrecht, 1998) completed her studies in Communication at the Amsterdam University of Applied Sciences, specializing in reputation management, brand management and commissioned writing. During her various internships, she fully immersed herself in the world of communication and PR, where she developed a passion. After graduating, she started working as an account manager at DPG Media, where she gained valuable experience in customer relations and building strong client connections. In her free time, you’ll often find her on the tennis court or exploring new spots around Amsterdam.

Lotte Huijg
Account Director
Communication professional at heart and a real language talent. Lotte (Utrecht, 1986) started as an intern at Coebergh and has now been with the company for 15 years. She currently works as account director for clients such as Auping, HartKliniek and Centraal Museum Utrecht. She has a great interest in (interior) design - she recently took the interior styling course at NIA Academy - and cultural activities and projects in those sectors are therefore in very good hands with her. She studied Communication Science at the University of Amsterdam, where she completed a master's degree in Commercial Communication & Information.

Maria Carballo
Finance
Maria (Acatlan-Mexico, 1974) is our financial officer, with a wonderful heap of extra experience and expertise. She previously worked in the same role at the Stedelijk Museum Amsterdam, now she can put all her numerical skills and precision work to use with us. Great for our clients, suppliers and colleagues. Perhaps her main asset in this working environment is her great love for nail art. We love it too!

Marilou Kersemaekers
Director PR
Studied Journalism and New Media (Leiden University) and Communication and Information Sciences (Radboud University Nijmegen). Marilou (Bathmen, 1984) completed part of her studies in Spain, at the Universidad de Murcia. After an internship at NOS and Al-Jazeera English in London, she started working as a news editor: first at RTV Noord-Holland, then at NOS. In 2014, Marilou came to Coebergh, where she now leads the PR team and is responsible for a fine selection of clients, such as IKEA, FrieslandCampina and Postillion Hotels.

Piet Hein Coebergh
Associate Partner
Studied business administration, public administration and law, and obtained a PhD in communicating strategy. Worked as namesake and partner at Coebergh until 2018, returning as associate partner in 2024. Combines consultancy with research and teaching since 1997, including at Hogeschool Leiden, Erasmus University Rotterdam, foundation for communication research and, since 2022, at the University of Amsterdam. He has published eight books and many articles on business topics, especially in communication management. His expertise lies in strategy formulation and communication.

Sammy Moonen
Director Social
Sammy (Tilburg, 1992) studied at the Amsterdam Fashion Institute, with a focus on Fashion & Branding. As part of her studies, she did an internship with designer Iris van Herpen. After her studies, she joined Hearst Netherlands as Commercial Art Director, working for brands such as ELLE, Cosmopolitan, Harper's Bazaar, Esquire and Quote. She later focused on social media and worked for Hudson's Bay and Rituals Cosmetics, among others. At Coebergh, as Director Social, she is responsible for the social media and influencer marketing team and works for brands such as Campina, Teva and Sisley Paris.

Sanneke Mandjes
PR Consultant
Sanneke (Almere, 1997) heeft haar opleiding Fashion & Branding afgerond aan het Amsterdam Fashion Institute. Gedurende haar studie deed ze ervaring op met een grafische stage bij HEMA en als freelance journalist bij JAN Magazine. Ze combineert nu haar passie voor magazines met haar werk in PR. Hier kan ze haar diverse interesses, zoals lifestyle, mode, vormgeving en interieur, tot uiting brengen. Bij Coebergh werkt ze aan diverse projecten voor opdrachtgevers zoals HartKliniek, Auping en Teva.

Sarah Muyres
Account Director
Sarah (Venray, 1985) obtained her master's degree in Communication Policy & Management from Utrecht University. After an internship at L'Oréal and four years as a communications specialist at ABN AMRO and De Brauw Blackstone Westbroek, she joined team Coebergh in 2015. Sarah enjoys using her creativity and nose for trends and news to devise strong campaigns and achieve great results for her clients. As account director, Sarah is responsible for clients such as Kinderpostzegels, Tarkett, Marina Rinaldi and Otrium.
Office
Leidsegracht 38 - 40
1016 CM Amsterdam
1016 CM Amsterdam
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