Auping-Noble

Auping: sustainable dreamer with an eye for design

We are proud to work for Auping for ten years now, a client with impact in its DNA. The Deventer-based company dreams of a sustainable world and is a pioneer and booster of circularity. In addition, Auping is an example of successful 'Dutch design': Auping beds are indispensable in Dutch bedrooms and last for generations.

Coebergh supports Auping in sharing its sustainability stories. We were involved in campaigns like ‘The Story of 1.5 Million Mattresses’ and the new circular mattress factory, a world first in the industry. For the factory's opening, we generated 60 publications, including interviews with prominent media such as NRC Handelsblad, Trouw, and BNR Nieuwsradio. Besides these campaigns, we also ensure media coverage for product launches, such as bed linen collections, beds, and mattresses.

Auping-bed

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