Create worldwide attention for a light festival.

We have been involved in the organization of Amsterdam Light Festival. since 2013. An annual beacon of light in the winter months, offering a stage for artists from all over the world. From the Chinese artist and activist Ai Weiwei to the Dutch design collective VOUW. The festival welcomes an increasing number of ‘city dwellers’ from Amsterdam, visitors from other parts of the Netherlands and more and more international guests who admire the special light artworks from a boat in the Amsterdam canals or by walking or cycling through the historic city center. The enormous amount of national and international publicity certainly contributes to the ever-growing number of visitors. On social media, in newspapers and magazines, and through word of mouth.