For this launch, we organised an exclusive one-day ‘JOHN FRIEDA® pop-up salon’, fully designed around the renewed product lines and brand identity. Press and influencers were welcomed by appointment for a personalised hair treatment, including a professional blow-out. The event generated a total of 80,000 organic impressions, driven by authentic content shared by attending guests. Coebergh was responsible for the full production from A to Z, including invitations, press release, concept development, execution, and gifting. Every detail was designed to introduce the target audience to the refreshed brand.
JOHN FRIEDA® launches refreshed brand identity with exclusive pop-up salon
JOHN FRIEDA® launched a refreshed brand identity this year, featuring a new visual direction and updated fragrances for its well-known lines such as Dream Curls, Go Blonder, and Volume Lift. As part of this relaunch, Coebergh developed and executed an event allowing press and influencers to experience the brand’s new look and feel firsthand.
Services
- • Production
- Guest list
- • Gifting
- • Press releases
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Dutch